Confidence high in B2B

Over half of B2B agencies are reporting increased revenues over the last 12 months, according to research conducted by ABBA and Circle Research.
The 4^th B2B Barometer study, which surveys both agency and client-side B2B marketers revealed a relatively healthy and confident landscape.

Marketing agencies ‘reported a greater quantity of enquiries in the past six months,’ while over 50 per cent reported an increase in the quality of leads being generated.
This data suggests an improvement from the June 2010 study, which revealed there were concerns over the quality of leads.