The forthcoming royal nuptials could usher in a new era of popularity for the royal family, according to research from JWT London.
Royal Wedding: a positive effect on the royal family's popularity
An overwhelming 80% of respondents said they believe the Royal Wedding will have a positive impact on how they view the royal family. Some 67% of consumers believe the country still needs a monarchy, and the same number agree they are "a wonderful institution that does a great job."More tellingly, with the exception of the Queen alone, the younger royals are commanding greater respect from the public than their senior counterparts. William himself has a respect rating of 64%, with brother Harry not far behind on 59% and new addition Kate already at 49%. Princes Charles (42%), Andrew (28%) and Edward (24%) trail in their wake.
Half of the British public (47%) are now planning to show their support for William and Kate's big day – a potential audience of 30 million. However, despite the huge amount of coverage given to street parties, with online grocery giant Ocado selling out of Union Jack bunting, just 16% of consumers are planning an event with their neighbours.
Despite the popularity of Royal Wedding memorabilia, on Twitter just 16% of those surveyed would consider purchasing a souvenir, with respondents describing those who do purchase as "sad", but "typically British".
Of the 16%, the majority (51%) would buy classic collectables such as crystal, china, coins, stamps and dolls.
The survey was carried out among 500 people in the UK.
| Reasons for celebrating the Royal Wedding | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Why are you planning to celebrate the Royal Wedding ? | Total % | ||||||||||||||||||||||||||||||||||||||||||||||||
| To mark an event in history | 60% | ||||||||||||||||||||||||||||||||||||||||||||||||
| To support our future monarch | 39% | ||||||||||||||||||||||||||||||||||||||||||||||||
| To be patriotic | 36% | ||||||||||||||||||||||||||||||||||||||||||||||||
| I'm a fan of the royals | 35% | ||||||||||||||||||||||||||||||||||||||||||||||||
| For my children, it will be something for them to remember | 30% | ||||||||||||||||||||||||||||||||||||||||||||||||
| I'm genuinely excited | 15% | ||||||||||||||||||||||||||||||||||||||||||||||||
| To bring the community together | 13% | ||||||||||||||||||||||||||||||||||||||||||||||||
| It's just an excuse to have a party | 11% | ||||||||||||||||||||||||||||||||||||||||||||||||
| Someone I know cares about the royals, I'm tagging along | 5% | ||||||||||||||||||||||||||||||||||||||||||||||||
| Respect for the Royals | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| How much do you respect these members (and future members) of the Royal Family ? | Total % | ||||||||||||||||||||||||||||||||||||||||||||||||
| (net) | |||||||||||||||||||||||||||||||||||||||||||||||||
| The Queen | 70% | ||||||||||||||||||||||||||||||||||||||||||||||||
| Prince William | 64% | ||||||||||||||||||||||||||||||||||||||||||||||||
| Prince Harry | 59% | ||||||||||||||||||||||||||||||||||||||||||||||||
| Kate Middleton | 49% | ||||||||||||||||||||||||||||||||||||||||||||||||
| Prince Charles | 42% | ||||||||||||||||||||||||||||||||||||||||||||||||
| Prince Philip | 40% | ||||||||||||||||||||||||||||||||||||||||||||||||
| Prince Andrew | 28% | ||||||||||||||||||||||||||||||||||||||||||||||||
| Prince Edward | 24% | ||||||||||||||||||||||||||||||||||||||||||||||||
This article was first published on marketingmagazine.co.uk
No comments:
Post a Comment